The Brief.

People management tool ‘Scopesuite’ asked us to re-brand their business to reflect their niche specialism in the ‘early careers’ training and development space. We were asked to create a brand strategy, positioning, and visual identity that communicated their competitive position in the marketplace.

The Insight.

There were very few ‘like for like’ competitors for Scopesuite. But most of their competition came from much larger ‘one size fits all’ CRM and HR platforms. None of them catered to the needs of the early careers sector correctly, for this problem - they were a hammer. Scopesuite was the screw.

The Work.

The tools you need to build careers right.

We created a new brand identity, positioning, audio branding and identity assets for use across all platforms. We developed all strategy, copy, brand guidelines and motion design.

Visual Branding

Sub Branding.

The brand pattern symbolises the journey to find root cause that often exists in people’s heads away from sight.

Dharma Index helps you navigate that maze in people’s heads to identify the root of the problem.

In Situ.