AMITY FISH COMPANY.
‘MORE THAN JUST A SHANTY’
RADIO & SOCIAL CONTENT CAMPAIGN
The Brief.
Amity Fish Company asked us to create standout and recall in their first ever radio campaign, promoting their new ‘shore to door’ delivery service. The campaign would be supported across social media to extend reach across Scotland.
The Insight.
Amity were perfectly placed to take advantage of the TikTok driven resurgence of sea shanties. Trawlermen by trade, the association was authentic, fitting and unforced. And it would maximise cut through on-air.
The Work.
We created and composed Amity Fish Company’s own sea shanty, explaining their ‘shore to door’ method and encouraging people to buy fresh and have seafood delivered to their door. We created a 30 second radio spot and a corresponding text motion animation to live on Amity’s online and social platforms. We also created a suite of social graphics to compliment the campaign and ensure a syncronised content push.
“Huge thanks to Gary and co at Bauer Media Group for their creative vision. Part of the attraction was the definitely being able to take this radio ad onto our other visual platforms.”
JENNA URQUHART, DIGITAL CONTENT CREATOR | AMITY FISH CO.
CREDITS.
Creative Director | Gary Lamont
Copywriting | Gary Lamont
Audio Production | Allan Davidson
Sound Design & Vocals | Mark Cowan
Motion Design | Chantelle Leigh Stewart
Design | Ellen Macdonald
Voiceover | Allan Davidson