The Brief.

Create hype & talk-ability on social media, and drive remaining ticket sales in the final weeks before TRNSMT in the summer of 2019.

The Insight.

Live social activations rarely worked, gaining attention in a live environment is tough - but keeping that attention for a prolonged period was even harder. The answer was to keep execution simple, interesting, exciting and incentivised.

The Work.

TRNSMT Winning Weekends. Every Friday in the month approaching TRNSMT, we created and executed a live, interactive music quiz - giving players the chance to win VIP TRNSMT experiences, tickets and merchandise in real time.

We managed all copy, design, animation, and social activation – working alongside the DF team and their PR agency Wire. The competitions drove massive reach and engagement, creating over 337k engagements in just 2 hours of live video across the 4 executions, and delivering over 3.2k opt-ins for retargeting.