The Brief.

Watermans wanted to re-position their brand and grow mental availability and awareness within a crowded legal & estate agency market. They required a competitive brand strategy and distinctive assets to action a long burn comms campaign.

The Insight.

The law can be complicated, but dealing with a lawyer shouldn’t be.

Straightforward Legal Advice. That’s all people really want.

The Work.

“Solicitors are a bit like sheep, some just have a lot more fluff than others.”

The sector is very beige, a brand with personality has an open goal in this marketplace. We wanted to get across the core message that Watermans were self-aware enough to understand what was really important to people, but in a way that could be entertaining, irreverant and disruptive.

We crafted the brand strategy, visual identity, copy, animation, TV, radio and music production – and worked on visual assets for activation across Print, OOH and Online platforms.

Brand Strategy.

Outdoor, Print & Digital.

Radio.

A 30sec radio edit was created to air across Scottish central belt radio stations in support of the TV & Digital campaign.